Creative Vision
Having a deeper sense of passion and purpose underpins creative vision
I have a hunger to understand businesses – their vision, their truth, the fundamentals of what they want to communicate. Designing and delivering this vision creatively, translated in whatever form needed is what I am passionate about. Having a deeper sense of purpose is the most basic of all human needs. I strive to create brands that matter and that reflect a powerful purpose and existence in a hyperconnected complex world.
Design, illustration & photography are my way of exploring, understanding, recording and expressing. I am a great believer in the fact that design is a powerful voice that can transform and inform lives and perceptions.
My personal purpose and goal as a designer is to work with integrity and humility, to create visual stories that best communicate your purpose.
Profile
Raquel de Castro Maia has a BTech in fine art and photography from NMMU as well as a diploma in digital design from Concept Interactive. Over the years, she has collected many accolades from various competitions including the Design Indaba’s Construction Award. After traveling and working in international design agencies in the United Kingdom, Raquel Co-Founded Create Design in 2003. An award-winning graphic design agency who’s branding, corporate identity and graphic design were under her creative art direction for more than 14 years. Currently (since 2017), Raquel is the Creative Brand Manager for Gondwana Game Reserve and is responsible for developing all digital and printed marketing materials as well as developing monthly marketing campaigns and content for social media posts and blogs which includes photography, video and copywriting.







